Better Collective Niš, Serbia

CRM Activation Lead

As our CRM Activation Lead, you’ll be responsible for building out and executing our customer journeys for Better Collective. Reporting to the Head of Marketing Technology & eCommerce, you will be responsible for over 20 of our key brands and their stakeholder management, as well as developing the Marketing Operations Centre of Excellence at Better Collective.

You will manage content and campaign calendars for these brands as well as setting up automated email, push and SMS marketing campaigns to our database to drive customer engagement, retention and monetisation. You must be a self-starter, who is happy to work as part of a wider team and thrive in a fast-paced, creative environment.

Office Location: Better Collective Serbia, Belgrade, Serbia

Office hours: 9 AM-5 PM - Monday-Friday


Main Responsibilities:

You will work with the Head of Marketing Technology & eCommerce and Business Owners on the group CRM strategy, and within Marketing Operations to see this through planning and execution.

  • Managing the Email/Web Push/In-App Push/SMS marketing and transactional messages across all channels, including our focus on launching real time personalisation and leveraging our 1st party data to deliver triggered and targeted communications.
  • Delivering lifecycle campaigns and optimising customer journeys across acquisition, retargeting, segmentation, retention and reactivation to drive MAU and monetisation
  • Integrate email communications with other channels supporting multi-channel marketing, across chatbots, SMS, Whatsapp, Telegram and social media; online and offline.
  • Working closely with Business Intelligence and Digital Intelligence departments to develop the segmentation strategy to deliver more targeted and personalised marketing communications.
  • Ideating ways to grow our database and implementing data capture initiatives - contextual lead generation as a core part of each brand site to feed the lead funnel, as well as working with Paid Media on lead generation.
  • Producing detailed monthly and ad hoc analysis, reporting on KPI’s to evaluate performance.
  • Build close relationships with the Business Owners sharing monthly reporting, key KPI’s and learnings for continued success locally and globally.
  • Working with senior management and team to raise the profile of CRM within the business and markets
  • Nurturing and developing the Marketing Automation & CRM Assistants and delegating work where effective.


  • 5+ years experience within Marketing Operations (CRM / Marketing Automation with Salesforce/Oracle certifications a plus)
  • Track record of building, deploying and optimising impactful email campaigns and effective customer journey workflows
  • Analytical mindset - experience working with data teams to continuously improve and challenge how work has previously been done
  • Excellent written and verbal communication skills - stakeholder management is critical to success, as is educating the business on CRM
  • You thrive working in a fast paced environment, where no two days are the same and can juggle multiple projects and priorities
  • Technical experience within Marketing Operations, a strong understanding of API's and working with developers.
  • An interest in sports and/or sports betting is a big plus.

Application Deadline

We look forward to hearing from you and accepting applications by submitting a cover letter and your CV using the APPLY NOW button below until the 15th of October 2021. We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Please submit your CV and cover letter in PDF; only applications submitted in English will be considered


If you have any questions about the position, you are welcome to write to the Head of Marketing Technology & eCommerce, Edward Fowler. You can find the contact information under “Contacts” in the sidebar on the right of this page.

The Business

Better Collective is an international growth company working to give players a better and more secure iGaming experience. Through our products, we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic, and diverse workplace encouraging an open and informal tone, strong unity, and high ambitions.

Equal Opportunity Employer

We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends. We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, religions, backgrounds, ways of thought, etc.

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Belgrade, Serbia


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Trg Kralja Milana 2 18000 Nis