Better Collective Kraków, Poland

SEO Specialist

Are you an SEO Specialist who’s passionate about researching Google’s ever-changing landscape, making a real impact on the bottom-line, and staying ahead of the SEO curve? 

Are you ready to take the next step in your career journey and deepen your competence together with industry-recognized SEO experts? If so, you’re welcome to join one of Poland’s most modern, ambitious and fast-growing tech companies!

Better Collective is an international, award-winning company working to give punters and players a better and more secure iGaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards.

We are now on the lookout for an SEO Specialist to help advance our ambitious growth at some of our most important websites in the iGaming sector. You’ll be a part of an SEO-focused team, who together with another in-house group in BC, was awarded “Best In-House Team” in the Nordics by Semrush Nordic Search Awards 2019, and was nominated for the same title in the European Search Awards 2019. 

Our brand new office is located in Lodz and benefits include:

  • Office canteen with meals

  • Flexible working hours

  • Private health insurance

  • Conferences and education


You will be responsible for ensuring that a portfolio of Better Collective’s biggest brands will perform from an SEO point of view. This includes maintaining an overview of rankings, continuously improving the organic visibility of our sites as well as suggesting and following up on improvements from a content, technical, link, and traffic perspective. This means creating an SEO roadmap and executing on it whilst ensuring you follow the guidance of product owners and other stakeholders. Working autonomously, being a driver and getting things done is essential for the role. You’ll also conduct various types of competitor research to gather findings around the search landscape, backlinks, and content factors for different sites and keywords.



  • Conducting technical/content/traffic/ranking/link SEO research of Better Collective websites & competitors
  • Supporting in optimizing & reviewing optimization of content for Better Collective websites
  • Apply competitive analysis learning to the portfolio websites
  • Research and analyze the technical aspect of SEO, suggest improvements, monitor and ensure the SEO visibility is maximal
  • Be the SEO spokesperson for websites appointed to you, and ensure smooth communication with all stakeholders
  • Being at the forefront of SEO innovations and techniques from the industry and ensure Better Collective websites follow these trends



You are a very structured person with a flair and passion for both On-Page and Off-Page SEO. You have hands-on SEO experience (minimum 3 years) and a proven record in optimizing websites from different (SEO) angles. You feel comfortable working with multiple projects and people at a time, not losing track of business priorities and the SEO actionable that will make a difference. You are curious to find better, more efficient ways of conducting your tasks and your keen eye misses no errors.

Preferred qualifications:

  • Strong Tech SEO skills with a solid understanding of how search engines work
  • Attention to detail
  • Strong sense of ownership - you make sure tasks get done
  • Ability to see patterns and find insights
  • Experience with all facets of SEO optimization
  • Strong in Excel/Google Sheets
  • Fluent in English accompanied with good communication skills
  • Basic understanding of HTML/CSS/JS
  • Minimum of 3-year hands-on SEO experience  (Tech - Links - Content)
  • Experience with SEO migrations
  • Agency experience is a plus (but not required)
  • Ability to translate (complex) SEO problems to business owners

Familiar with the following SEO & Marketing Tools:


  • Google Search Console
  • Google Analytics
  • A keyword research tool
  • A crawling tool, preferably Screaming Frog
  • A ranking tool, preferably GetSTAT or Moz
  • Ahrefs or Majestic


  • A page speed tool of choice, such as Google PageSpeed Insights, or GTMetrix
  • Semrush
  • CognitiveSEO
  • OnCrawl



You will gain and expand your knowledge in the SEO field together with award-nominated specialists in different SEO areas, especially on-page SEO, performance reporting & automation. 

At Better Collective we can boast a vibrant office culture with a welcoming spirit. And if you don’t happen to live close to Lodz, but are open to relocation–don’t worry, we guarantee an open social climate with plenty of opportunities to gain new friends and expand your social and professional networks, while you grow your SEO skills.



We look forward to hearing from you and are accepting applications for this position via the “Apply Now” - button.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Please submit your CV and cover letter in PDF. Only applications submitted in English will be considered. Your application will be processed quickly and we will give callbacks until we find the perfect candidate.

Expected start date: as soon as possible.



If you have any questions about the position, you are welcome to contact the Senior HR Consultant, Ewelina Grądzka. You can find the contact information under “Contacts” in the sidebar on the right of this page.  



Still carried by the entrepreneurial spirit that founded the company in 2004 we use the passion to constantly develop the company. Not burdened with complex work processes we encourage an open and informal environment and strong unity.   

Better Collective is the world’s leading provider of betting tips, bookmaker information, and builder of iGaming communities. We enrich the betting experience by giving the users the ability to easily research, identify and find the best odds on thousands of events.

We are more than 400 dedicated and talented employees and our offices are based right in the heart of Copenhagen, Nis, Paris, Vienna, Stockholm, Thessaloniki, Krakow, Lodz, London, Stoke-on-Trent, Nashville, and Fort Lauderdale.


Equal Opportunity Employer


We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends. We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought, etc.

Share on:


  • łódzki

Job type:


Working hours:


Working days:




Company homepage:

Office address:

Gdanska 130 Street, 4th floor 90-520 Lodz