Better Collective Niš, Serbia

SEO Specialist

Are you an SEO Specialist who’s passionate about researching Google’s ever-changing landscape, making a real impact on the bottom-line and staying ahead of the SEO curve? Are you ready to take the next step in your career journey and deepen your competence together with industry-recognized SEO experts? If so, you’re welcome to join one of Serbia’s most modern, ambitious and fast-growing tech companies!

Better Collective is an international, award-winning company working to give punters and players a better and more secure iGaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards.

We are now on the lookout for a content- and links-oriented SEO Specialist, to help advance our ambitious growth in the iGaming sector. You’ll be a part of an SEO-focused team, who together with another in-house group in BC, was awarded “Best In-House Team” in the Nordics by Semrush Nordic Search Awards 2019, and was nominated for the same title in the European Search Awards 2019. Our brand new office is located in the center of the pulsating city life in Niš and benefits include:

  • Office canteen with meals

  • Flexible working hours

  • Private health insurance

  • Conferences and education

Important note: No admissions for remote work will be considered.



You’ll participate in SEO audits of new M&A (merger & acquisition) target sites to identify opportunities and threats. You’ll also conduct various types of competitor research to gather findings around the search landscape, backlinks and content factors for different sites and keywords. Based on that research, you will suggest link building actions and content changes directly to content and site managers.

After implementation, you’ll be responsible for evaluating the impact on organic performance and communicating the findings to the content or site manager. Your research, implementation and evaluation work will directly contribute to the overall team performance KPIs. You will report to the Organic Performance Team Lead, M&A Sites in Niš.


  • M&A SEO audits of content, links and traffic
  • Competitor research
  • Maintaining and improving the organic performance of acquired sites
  • Finding actionable on-page optimisation possibilities
  • Creating backlink strategies for Better Collective portfolio sites
  • Analyzing competitor backlinks


You are a very structured person with a flare and passion for both On-Page and Off-Page SEO. You know how to crawl a website and analyse the data to discover opportunities for optimisation. You feel comfortable working with multiple projects and people at a time, not losing track of business priorities and the SEO actionables that will make a difference. You are curious to find better, more efficient ways of delivering your tasks and your keen eye misses no errors. You’re perceived as friendly by colleagues and are ready to share your experience to help others, where needed.

Preferred qualifications:

  • Tech-savvy with a good understanding of how search engines and the web works
  • Very good attention to detail
  • Strong sense of ownership - you make sure tasks get done
  • Ability to see patterns and find insights
  • Experience with optimising content for Google (keyword research, content suggestions, search engine rank tracking, organic traffic/conversions analysis)
  • Strong in Excel/Google Sheets
  • Fluent in English accompanied with good communication skills
  • Basic understanding of HTML/CSS

Familiar with all required, and preferably at least two additional, of the following SEO & Marketing Tools:


  • Google Search Console
  • Google Analytics
  • A keyword research tool of choice, such as
  • A crawling tool of choice, such as Screaming Frog
  • A ranking tool of choice, such as GetSTAT or Moz
  • Ahrefs
  • Majestic



  • A page speed tool of choice, such as Google PageSpeed Insights, or GTMetrix
  • Semrush
  • CognitiveSEO
  • Moz
  • Wayback machine


You will gain and expand your knowledge in the SEO field together with award-nominated specialists in different SEO areas, especially on-page SEO, performance reporting & automation. 

At Better Collective we can boast a vibrant office culture with a welcoming spirit. And if you don’t happen to live close to Niš, but are open to relocation–don’t worry, we guarantee an open social climate with plenty of opportunities to gain new friends and expand your social and professional networks, while you grow your SEO skills.


We look forward to hearing from you and accept applications for this position until the 31st of March 2020 via the “Apply Now” - button.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.


If you have any questions about the position, you are welcome to contact our Organic Performance Team Lead, M&A Sites,  Nemanja Males. You can find the contact information under “Contacts” in the sidebar on the right of this page.

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Nis, Serbia


Company homepage:

Office address:

Kralja Milana Square no. 2 18000 Niš