Better Collective Niš, Serbia

Organic Performance Team Lead, M&A Sites

Important note: No admissions for remote work will be considered.


Are you an SEO Manager who’s passionate about leading successful projects and staying ahead of the SEO curve? Are you ready to take the next step in your career journey and become a team lead for a growing group of SEO & ASO experts? If so, you’re welcome to join one of Serbia’s most modern, ambitious and fast-growing tech companies!


Better Collective is an international, award-winning company working to give punters and players a better and more secure iGaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards.


We are now on the lookout for an Organic Performance Team Lead, to lead the daily search engine & app store optimisation work for our top sports betting and iGaming brands in Europe and USA. You’ll own the project management and execution of our SEO strategies, as well as supporting the due diligence process for new M&A (Merger & Acquisition) targets in Europe, USA and beyond. The team, together with another in-house group in BC, was recently awarded “Best In-House Team” in the Nordics by Semrush Nordic Search Awards, and was nominated for the same title in the European Search Awards.



As Organic Performance Team Lead, M&A Sites, you’ll get to lead the work with a portfolio of market-leading websites and apps within the iGaming industry. Your goal will be to improve the organic performance of this portfolio, in order to support the KPIs for websites and apps. Aside from the team of SEO & ASO experts you’ll lead in Niš, you’ll also have a chance to collaborate with marketing specialists from different offices in Europe and USA. Your primary responsibilities will be to:

  • Own the daily HR functions of the Organic Performance team in Niš, including the hiring of any new candidates

  • Lead the project management of daily work for all team members

  • Lead the project management of the SEO/ASO audits and support in the due diligence process of potential commercial M&A targets

  • Lead the execution of SEO strategies for all portfolio websites and support the execution of ASO strategies for all portfolio apps

  • Regular reports on ongoing work performance and project management for the team


You’ll support the career development of talented, ambitious SEO & ASO experts, and lead their daily work in executing on SEO & ASO strategies, using tools like JIRA, Trello and Google Docs/Sheets/Slides. In addition to leading the project management and reporting of daily SEO & ASO tasks, you’ll also lead the M&A SEO/ASO audits of new commercial targets. You’ll follow and shape M&A audit templates and make sure any data handed over to the M&A team is accurate and provides a good overview for non-SEO/ASO specialists.


You’ll report directly to our Head of Organic Performance in Copenhagen, Denmark.



  • SEO Specialist or SEO Lead/Manager, seasoned in technical & content SEO as well as in link building and organic performance analysis

  • Is ready to take full ownership of executing an SEO strategy, involving multiple projects at the same time

  • Moderate to long project management experience, leading project members from start to execution of at least one bigger SEO project

  • +6 months of experience of HR responsibility for an online marketing team

  • Open and able to explain sometimes complex SEO findings in a simple way to non-SEO/non-marketing people

  • Excellent use and understanding of the English language

  • Moderate to deep knowledge of the gambling industry



  • 2+ years of hands-on SEO experience, on- and off-page

  • Knowledge of most common optimisation factors in SEO

  • Knowledge of the most common metrics used in Google Analytics and Google Search Console

  • Excellent knowledge of Excel/Google Sheets

  • Excellent communication skills, verbal and written

  • Demonstrable knowledge of market-leading SEO tools:


  • Google Search Console

  • Google Analytics

  • A keyword research tool of choice, such as

  • A ranking tool of choice, such as GetSTAT or Moz

  • An SEO link tool of choice, such as Majestic, Ahrefs or Moz

  • A crawling tool of choice, such as Screaming Frog or Oncrawl


An Extra Plus if You are Familiar with

  • Semrush

  • A log file analysis tool of choice


You will gain and expand your knowledge in the SEO field together with award-nominated specialists in different SEO areas, especially on-page SEO, performance reporting, App Store Optimization & automation. You will have the chance to lead specialists who have been working with SEO in different industries for many years.


At Better Collective we can boast a vibrant office culture with a welcoming spirit. And if you don’t happen to live close to Niš, but are open to relocation–don’t worry, we guarantee an open social climate with plenty of opportunities to gain new friends and expand your social and professional networks, while you grow your SEO skills.


We look forward to hearing from you and accept applications for this position until the 31st of October 2019 via the “Apply Now” - button.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.



If you have any questions about the position, you are welcome to contact our Head of  Organic Performance, Alexander RehnborgYou can find the contact information under “Contacts” in the sidebar on the right of this page.

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Nis, Serbia


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Office address:

Trg Kralja MIlana 2 18000 Niš