Better Collective Copenhagen, Denmark

SEO Campaign Specialist

We are looking to expand our team with a SEO Campaign Specialist to help us grow and ensure continuous improvement in the digital performance of our online assets across 30+ language markets.

This is an exciting opportunity to join a growing team and set the standard for developing and delivering off page SEO and outreach strategies, which will be key to achieve top SERP rankings for competitive keywords, on a huge portfolio of international websites.

Better Collective is an international, award-winning affiliate company working to give punters and players a better and more secure igaming experience. We are producing outstanding sports betting content and igaming products that go far beyond the usual standard.


As our SEO Campaign Specialist you will join a growing Digital Performance team. You will be reporting to the Digital Performance Team Lead and work closely with colleagues across our different offices worldwide. 

You are digitally savvy with great experience in SEO campaigns and with your proactive approach, you will stay up to date with the latest updates and trends within SEO that will contribute to the success of this role.


  • Assist in the development, execution and review the implementation of our SEO strategies.

  • Perform SEO analysis to identify the greatest potential for high impact growth on our key performance indicators.

  • Track SERP development to identify and execute on market-specific opportunities and performance gaps.

  • Refining and implementing our off-page SEO strategy in key markets.

  • Perform prospectings and contracting on 3rd party websites to distribute content and earn coverage for our websites.  

  • Execute earned link-building and content-outreach campaigns.

  • Work closely with key stakeholders and Content Managers from our different departments and offices.

  • Monthly reporting on off page SEO efforts.


  • You have experience in the field of SEO, especially off-page.

  • You are fluent in English. Spanish or German as additional languages is a plus, but not essential.

  • You are an excellent negotiator.

  • High level of integrity (you will be managing large budgets).

  • You have great communication skills, both written and verbally.

  • Excellent time-management skills. You are well organised and would never miss a deadline.

  • Hold an interest in automation. Happy to optimise the framework and processes for repetitive work.

  • Passionate about reaching clearly defined business goals.


  • 2-3+ years of experience in online marketing agency, or hands-on with SEO driven projects.

  • A true self-starter and is self-reliant with the ability to work independently as well as being a part of a team.

  • Above average technical SEO knowledge.

  • Strong command of Excel.

  • Expert knowledge of various SEO tools to monitor site performance such as; Google Analytics, Google Search Console, Screaming Frog, Majestic, AHrefs, SEMRush.

  • Experience working with non English speaking markets and partners.


If you have any questions about the position, you are welcome to contact Digital Performance Team LeadJiri Drkula.


We are looking forward to hearing from you as soon as possible, the final deadline is the 30th of September 2019. Please use the “Apply now” button to submit your application and CV.

Start date: As Soon as possible


Still carried by the entrepreneurial spirit that founded the company in 2004 we use the passion to constantly develop the company. Not burdened with complex work processes we encourage an open and informal environment and strong unity.   

Better Collective is the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities. We enrich the betting experience by giving the users the ability to easily research, identify and find the best odds on thousands of events.

We are more than 200 dedicated and talented employees and our offices are based right in the heart of Copenhagen, Nis, Paris, Vienna, Stockholm, Lodz, Krakow, Thessaloniki, Tennessee, Florida and New York.

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Copenhagen, Denmark


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Toldbodgade 12 1253 Copenhagen K