Better Collective Nashville, Tennesse

SEO Performance Manager




Nashville, TN

Cummings Station

SEO Performance Manager


Are you up to the challenge of playing a key role and contributing to the ambitious growth strategy of America’s leading Digital Fantasy Sports betting brands?

Better Collective is an international, award-winning company working to give bettors and players a better and more secure iGaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards.

We are now on the lookout for an experienced SEO Performance manager to manage & execute the SEO strategy for our top brands, including You’ll improve on- and off-page factors to boost the performance of our most successful products, setting content standards for content writers, spreading best practices and ensuring that the main KPI’s show strong performance and grow month by month.   




You’ll own the execution of the SEO strategy to reach the primary organic performance targets for our top products. You’ll act as both a specialist and project manager in SEO for our Nashville office, managing work for both in-house content producers, outreach PR specialists and developers . You’ll be supported by our fellow SEO specialists located in Europe (Denmark, Serbia) to drive the strategy forward, train your colleagues in SEO best practices, and shaping BC Nashville’s long-term SEO vision and ambitions.

This means you’ll be a key stakeholder in the content production process of iGaming content, from keyword & search engine landscape research, to content element specification and prioritisation. You’ll identify commercial content needing external link boosts and drive internal link placements that can support the organic performance of the content. You’ll also have the chance to support the ASO of our key app products.

To ensure execution of SEO analyses and research, you’ll communicate and ensure best practices are met during and after content roll-out. You’ll identify optimal communication channels with the content producers, outline SEO tasks, ensure they are completed according to plan, as well as review and approve of optimization work. 


You will report directly to our Nashville office, but receive onboarding and SEO support from Organic Performance Team in Copenhagen, Denmark.




  • SEO Specialist or SEO Lead/Manager, seasoned in technical & content SEO as well as in link building, but with a particular focus on content and organic performance analysis

  • Is ready to take ownership of executing an SEO strategy

  • Open and able to explain sometimes complex SEO findings in a simple way to non-SEO/non-marketing people

  • Is familiar with ASO, App Store Optimization

  • Is a sports fan, preferably also moderate to deep knowledge of Daily Fantasy Sports (DFS) or online gambling in general

  • Moderate to long project management experience, leading project members from start to execution of at least one bigger SEO project



  • +2 years of hands-on SEO experience, on- and off-page, with a proven track record

  • Demonstrable knowledge of most common on- and off-page optimization factors in SEO

  • Technical SEO expertise on intermediate level; has crawled websites before and worked with common on-page factors, such as internal linking structure and search engine directives

  • Demonstrable knowledge of market-leading SEO tools:


  • Google Search Console

  • Google Analytics

  • A keyword research tool of choice, such as

  • An SEO link tool of choice, such as Majestic, Ahrefs or Moz

  • A crawling tool of choice, such as Screaming Frog or Oncrawl

  • A ranking tool of choice, such as GetSTAT or Moz


An Extra Plus if You Know

  • A page speed tool of choice, such as Google PageSpeed Insights, Google Lighthouse, or Pingdom Tools

  • Semrush



We look forward to hearing from you and accept applications for this position until the 31st of October 2019 via the “Apply Now” - button.


We will process your application quickly and give callbacks continuously until we find the perfect candidate.

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Nashville, TN

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Office address:

209 10th Ave Suite 507 Nashville, TN 37203 USA 37203 Nashville