Better Collective Copenhagen, Denmark

Lead Nurturing Specialist

Are you an ecommerce marketer with a growth-hacking mindset and are you passionate about creating the best possible user journey?

We are looking for a hands on, experienced marketing specialist to keep our visitors engaged and products front of mind when it comes to sports betting. You will have plenty of opportunity to engage with our users and drive personalised experiences on site, through email and push notifications. 

Better Collective is an eight-time Børsen Gazelle winner affiliate company working to give punters and players a better and more secure iGaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards.

As the Lead Nurturing Specialist you will play a key role in creating lead nurturing and customer lifecycle programmes for our local brands and flagship product. You will be responsible for defining both retention actions against key customer segments, executing multi-channel campaigns, and measuring the success (ROI and KPIs) of those campaigns.

This role will contribute at every step from establishing communication segmentation and flow to analysing campaign performance - you will own the customer experience on our flagship product, bettingexpert, and many of our local brand sites including Betarades, Wettfreunde &

You will have access to the best Marketing Technology available to do your role, advising eCRM & Marketing Automation Assistants on assets to create, while working closely to content and product teams across our international offices.


  • Create automated marketing campaigns to retain and reengage our users, leveraging all available data & marketing tools

  • Perform A/B tests, create segments, scoring models to drive improved results, constantly focused on optimisation of campaigns for the best results possible.

  • Working collaboratively with other departments and champion use of email and push as channels across the business

  • Reporting / analysis on all campaigns to ensure continuous optimisation and ROI.


  • Experienced in email marketing

  • Passionate about user journey/ CX, lead nurturing, segmentation & campaign optimisation

  • Has both a creative and analytical mindset - confident to dive into the data and try new ideas

  • Experience working with Marketing Automation platforms (Marketo, Eloqua, Salesforce or equivalent), and an understanding of MarTech or willingness to learn new platforms

  • Is detail oriented and extremely organised (will be working across many brands simultaneously, with stakeholders across product/tech/marketing etc - good PM skills)

  • Has great communication skills, both verbally and written

  • Interest in sports and sports betting


Full time from our HQ office in the heart of Copenhagen. Occasionally there will be travel to other BC offices across Europes & US.


If you have any questions about the position, you are welcome to contact our Marketing Automation Specialist - Edward Fowler.  


We look forward to hearing from you and accept applications for this position until the 18th of August 2019

Please send us your application via the “APPLY NOW” - button. We would regret if any great applications get lost in an inbox. 


Better Collective is an international growth company working to give players a better and more secure iGaming experience. Through our products, we will create a more transparent and honest industry. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

We are more than 350 dedicated and talented employees and our offices are based right in the heart of Nis, Copenhagen, Paris, Vienna, Stockholm, Stoke-on-Trent, NYC, Lodz, Nashville, Fort Lauderdale, London, Krakow and Thessaloniki.


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Copenhagen, Denmark


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Office address:

Toldbodgade 12 1253 Copenhagen K