Better Collective Fort Lauderdale, US

Lead Nurturing Specialist - eCommerce

If you are an ecommerce marketer with a growth-hacking mindset and you’re passionate about creating the best possible user journey, we would like to hear from you!
We are looking for an experienced user retention marketer who is confident to try new ideas in order to reach greater success with our marketing automation campaigns.

Better Collective is a Danish founded international award-winning affiliate company working to give punters and players a better and more secure igaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards. 


As our Lead Nurturing Specialist you will play a key role in creating lead nurturing and customer lifecycle programmes for our subscription businesses. You will be responsible for defining both retention actions against key customer segments, executing multi-channel campaigns, and measuring and reporting on the success (ROI and KPIs) of those campaigns.  You will initially be focused on Premium user retention on our flagship US product,

This role will contribute at every step from establishing communication segmentation and flow to analysing campaign performance - you will own the customer experience.

With over 25 million unique sessions a month across our network, there’s plenty of opportunity to engage with our users and drive personalised experiences on site, through email and push notifications. 

You will have access to the best Marketing Technology available to do your role and have a direct impact on bottom line for our US subscription brands. You will advise eCRM & Marketing Automation Assistants on assets to create and optimisations to make, while working closely with content / product teams and the rest of the Acquisition Marketing department. 


  • Create automated marketing campaigns to retain, win back and re engage users, leveraging all available data & marketing tools

  • Perform A/B tests, create segments & scoring models

  • Constantly focus on optimisation of campaigns for the best results possible

  • Work collaboratively with other departments and champion use of email and push notifications as channels across the business

  • Reporting / analysis on all campaigns to ensure continuous optimisation and ROI


  • Experienced in email marketing for SaaS or eCommerce products

  • Passionate about user journey/ CX, lead nurturing, segmentation & campaign optimisation

  • Has both a creative and analytical mindset - confident to dive into the data and try new ideas

  • Experience working with Marketing Automation platforms (Eloqua, Marketo, Salesforce or equivalent), and possess a high level understanding of MarTech

  • Is detail oriented and extremely well organised (will be working across many brands simultaneously, with stakeholders across product/tech/marketing etc - good PM skills)

  • Has great communication skills, both verbally and written

  • Interest in American sports and sports betting

  • Self starter - independent and confident enough to work on your own accord


Full time from our US office in Fort Lauderdale, Florida. Occasional travel to other BC offices, particularly our HQ in Copenhagen, Denmark.  

If you have any questions about the position, you are welcome to contact our Marketing Automation Specialist - Edward Fowler.  

We look forward to hearing from you and accept applications for this position until the 18th of August 2019.

Please send us your application via the “APPLY NOW” - button. We would regret if any great applications get lost in an inbox. 


Better Collective is an international growth company working to give players a better and more secure iGaming experience. Through our products, we will create a more transparent and honest industry. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

We are more than 350 dedicated and talented employees and our offices are based right in the heart of Nis, Copenhagen, Paris, Vienna, Stockholm, Stoke-on-Trent, NYC, Lodz, Nashville, Fort Lauderdale, London, Krakow and Thessaloniki.

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Fort Lauderdale, US


Office address:

5300 NW 33rd Ave Fort Lauderdale, FL 33309 USA 33309 Ford Lauderdale, FL