Better Collective New York, US

SEO Content Manager (NY/NJ)

Are you a true sports enthusiast, with knowledge in content management and SEO? Then you might be our perfect candidate! We are looking for an SEO Content Manager to contribute to the success of our top performing sports betting websites.

NB. This position may both be based in NYC or NJ.


Better Collective is a Danish founded  international award-winning affiliate company working to give punters and players a better and more secure igaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards. 


As SEO Content Manager your key objectives will be the coordination, production, and optimisation of high class betting content entirely dedicated to our new Media Partnership with NJ Advance Media and  specifically - a data-driven marketing agency and nonetheless the #1 provider of local news, sports and entertainment in New Jersey. 

Working from our new U.S. base, you will become part of an international, highly skilled and dedicated team working on the U.S. market, trying to cater to various user groups in the broad field of sports betting and the iGaming industry. The job can be located either in NYC or in New Jersey. Commuting in between destinations would be part of the project. We expect that you take ownership and responsibility of the websites and products you will be working on. 


  • The opportunity to combine your ambition to advance your SEO skills with your passion for sports

  • Collaboration with market leading experts on SEO & digital marketing

  • High degree of ownership and responsibility in work


  • Establish and coordinate on a daily basis the content production for specific media sites 

  • Work closely with our Project Manager and the rest of the team to ensure the content is optimised for Google 

  • Perform keyword studies and develop strategies to address different user groups 

  • Create new content based on business & market priorities

  • Regularly monitor dedicated KPIs and user metrics


  • has a minimum of 2 years experience as Content Manager

  • has experience in SEO (search engine optimisation)

  • is speaking English as a native speaker

  • US based (New York City or NJ) and is legally entitled to work in the US    

  • has experience in WordPress 

  • has well-founded knowledge in sports & casino betting

  • is proactive and passionate about reaching goals


Does this sound interesting to you? We look forward to hearing from you and we will be accepting applications until the 29th of July.

All applications will be processed continuously during the next couple of weeks until we find the perfect candidate. Please only send applications via our website by clicking on the “Apply now” - button. We would deeply regret if your application was lost in an email inbox.

Expected starting date: as soon as possible



If you have doubts or questions about this position, please feel free to write at the attention of Sybilla Bertolaja - Project Manager, Global Operations.  


Better Collective is an international growth company working to give players a better and more secure iGaming experience. Through our products, we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions. More than 200 dedicated and talented employees work together and across our offices spread in the heart of Copenhagen, Nis, Paris, Vienna, Stockholm, Lodz, Krakow, NYC and Thessaloniki.

Equal Opportunity Employer

We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds etc.


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Expected Start Date:

As soon as possible


New York, US or NJ


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Office address:

214W 29th Street NY 10001 New York