Better Collective Niš, Serbia

SEO & Traffic Analyst

Important note: No admissions for remote work will be considered.


Are you passionate about SEO and find joy in analyzing search results, researching content opportunities and evaluating your online marketing success? Are you motivated by working on multiple projects at a time and supporting people to deliver increasing traffic and conversions? If so, you’re welcome to join Niš’ most modern, ambitious and fast-growing tech company!


Better Collective is an international, award-winning company working to give punters and players a better and more secure iGaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards.


We are now on the lookout for an SEO & Traffic Analyst to support the search engine optimisation of our growing portfolio of top sports betting and iGaming brands. You’ll also take part in SEO audits of new, commercial targets as part of the company’s M&A strategy in Europe and beyond.



You’ll get to work with marketing-leading websites within the iGaming industry and collaborate with marketing specialists from different countries. Your responsibility will be to conduct various types of SEO research, such as search engine results analysis, keyword research and competitor research. Based on your research, you’ll identify opportunities for content optimization and suggest new content or changes to existing content.


You’ll conduct organic traffic analyses to evaluate the impact of your content suggestions, spot negative trends and identify future SEO opportunities. Together with other analysts and specialists in our team, you’ll also conduct SEO content & traffic audits of incoming, commercial targets. You will uncover strengths, weaknesses, threats and opportunities to evaluate the organic performance of these targets. You’ll report directly to our SEO Specialist in Niš, Serbia.



  • Junior SEO Specialist or currently in an online marketing role that’s focused on on-page SEO and organic performance analysis

  • Is ready to take the next step into gaining deeper SEO knowledge

  • Excellent use and understanding of the English language

  • Moderate to deep knowledge of the iGaming industry

  • Moderate to long experience with working on multiple projects at the same time



  • More than 1 year of hands-on SEO experience, especially on-page SEO

  • Basic knowledge of most common on-page optimisation factors in SEO

  • Basic knowledge of the most common metrics used in Google Analytics and Google Search Console

  • Demonstrable knowledge of market-leading SEO tools:


  • Google Search Console

  • Google Analytics

  • A keyword research tool of choice, such as

  • A ranking tool of choice, such as GetSTAT or Moz


       An Extra Plus if You Know

  • Semrush

  • An SEO link tool of choice, such as Majestic, Ahrefs or Moz

  • A crawling tool of choice, such as Screaming Frog or Oncrawl



You will gain and expand your knowledge in the SEO field together with award-nominated specialists in different SEO areas, especially on-page SEO, performance reporting, App Store Optimization & automation. You will collaborate closely with specialists who have been working with SEO in different industries for many years.


At Better Collective we can boast a vibrant office culture with a welcoming spirit. And if you don’t happen to live close to Niš, but are open to relocation–don’t worry,  we guarantee an open social climate with plenty of opportunities to gain new friends and expand your social and professional networks, while you grow your SEO skills.



We look forward to hearing from you and accept applications for this position until the 30th of April 2019 via the “Apply Now” - button.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.

Please submit your CV and cover letter in PDF; only applications submitted in English will be considered



If you have any questions about the position, you are welcome to contact our SEO Specialist, Milica Ristic.

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Nis, Serbia


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Office address:

Sedmog Jula 22 18000 Niš